Global direct-to-consumer tea brand Vahdam Teas has brought on board Nikhil Sareen as its chief business officer for its online business, said a statement issued by the firm. The company had recently raised a US$ 11 million Series-C equity round.

Sareen will help the company usher in the next level of growth and will run the online P&L for the company including e-commerce, D2C, technology, supply chain. He comes with over 10 years of relevant experience and will report to the founder and CEO, Bala Sarda. Prior to joining Vahdam, Sareen founded, an e-commerce store selling school merchandise, which raised external capital and reached scale. He recently exited the business. He was also among the startup leadership team setting up Amazon’s e-commerce business in India.

“Vahdam has built a unique playbook and has utilised the digital infrastructure effectively. I am looking forward to joining Bala and the team and hope to take the brand to the next level over the next few years, and build it to be one of India’s most recognised consumer brands globally,” said Sareen. “Nikhil is an experienced leader, and I am thrilled to have him join our team and help the brand usher into the next phase of growth. He brings a lot of balance and execution prowess to our current organisation structure and we look forward to further strengthening the brand, globally. There is now tremendous opportunity for online-grocery and consumer brands like ours, and we are strengthening the team for the next decade of growth,” said Bala Sarda.

The company has till date raised over US$ 17 million in funding from VCs like Fireside Ventures, Sixth Sense Ventures, Mankind Pharma, SAR Group, and entrepreneurs like Kris Gopalkrishnan (Infosys founder), Pankaj Chaddha (Zomato founder), Amrish Rau (PayU founder) amongst others.


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